Digital Marketing Specialist, Marketing & Communications

OVERVIEW

PURPOSE OF ROLE (WHAT IS REQUIRED OF THE JOBHOLDER TO ACCOMPLISH):

To coordinate and execute all digital marketing activities, including content creation, campaign management, analytics, and digital communications, ensuring Mount Street’s brand is consistently and professionally represented across all online channels. Working under the guidance of the Marketing Lead and in close collaboration with the Brand & Design Coordinator, this role supports digital brand presence, awareness, and reputation in all markets, helping drive business development and always uphold Mount Street’s best interests.

RESPONSIBLE FOR:

The Digital Marketing Specialist is responsible for ensuring Mount Street’s digital presence is consistently and professionally represented across all external online touchpoints. As Mount Street continues to strengthen its digital strategy, this role plays a critical part in identifying, initiating, and implementing digital marketing initiatives that keep the company at the forefront of clients’ minds and ensure we remain up to date with the latest digital trends and best practices.

Reporting to the Marketing Director, the Digital Marketing Specialist supports the delivery of strategic digital marketing campaigns and projects, and works closely with the Brand & Design Coordinator to ensure alignment between online and offline brand expressions. The role also oversees the management and optimisation of the Mount Street website, takes ownership of social media channels (including both organic and sponsored campaigns), and supports email marketing and CRM activities to drive engagement and business growth.

In addition, the Digital Marketing Specialist liaises with external suppliers and agencies—such as web developers, digital marketing specialists, and technology partners—on technical aspects of digital marketing projects and website enhancements and works closely with both the IT department and the Information Security team to ensure seamless website functionality, data security, compliance, and the integration of new digital tools and technologies. The role is focused on external digital marketing, website and social media management (including SEO and paid campaigns), and supporting business growth through innovative online strategies.

CORE RESPONSIBILITIES (FUNCTIONAL RESPONSIBILITIES):

• Safeguard Brand Consistency:
o Maintain and evolve Mount Street’s digital identity across all online channels, ensuring strict adherence to digital brand guidelines and best practices.
o Act as a key point of contact for digital brand-related queries, providing guidance and support across departments.

• Website Management:
o Take ownership of the Mount Street website:
▪ Upload, edit, and curate content to ensure relevance and engagement.
▪ Apply SEO best practices to maximise visibility and search rankings.
▪ Monitor website performance and user experience, recommending and implementing improvements.
o Collaborate with IT and Information Security teams to ensure optimal functionality, security, and compliance.

• Social Media Management:
o Manage and grow Mount Street’s social media presence across platforms (LinkedIn, X and TikTok):
▪ Develop and schedule organic content and sponsored campaigns.
▪ Engage with audiences, respond to comments and messages, and foster online community growth.
▪ Track and analyse social media metrics to inform strategy and optimise performance.

• Digital Campaigns & CRM:
o Plan, execute, and optimise digital marketing campaigns:
▪ Support the creation and delivery of email marketing campaigns.
▪ Assist the Marketing Director with the internal rollout and adoption of the company CRM, helping to integrate marketing activities and data for improved client engagement.
▪ Collaborate on audience segmentation and personalisation strategies to maximise campaign impact.

• SEO & Analytics:
o Implement and monitor SEO strategies:
▪ Conduct keyword research and optimise website content.
▪ Track search engine rankings and organic traffic.
o Utilise analytics tools (Google Analytics, social media insights, CRM dashboards):
▪ Establish and maintain robust tracking of key marketing metrics across all digital channels.
▪ Analyse data and prepare regular reports to measure effectiveness, identify trends, and inform decision-making for ongoing optimisation.

• Competitor Analysis & Digital Strategy Development:
o Conduct regular competitor monitoring:
▪ Analyse competitors’ online behaviour, campaigns, and content.
▪ Identify opportunities and threats in the digital landscape.
o Develop and refine Mount Street’s digital marketing strategy based on insights.

• Collaboration & Technical Liaison:
o Work closely with the Brand & Design Coordinator to ensure consistency of messaging and visual identity across all digital channels.
o Liaise with external suppliers and agencies (web developers, technology partners, etc.) on technical aspects of digital marketing projects, website enhancements, and paid media campaigns.
o Collaborate with IT and Information Security teams to ensure seamless website functionality, data security, and integration of new digital tools and technologies.

• Continuous Improvement:
o Stay informed of digital marketing trends, emerging technologies, and best practices.
o Proactively identify opportunities to enhance Mount Street’s digital footprint and recommend innovative solutions to keep the company at the forefront of digital marketing.

Additional Note
The responsibilities of this role are not limited to the above and other duties may be required from time to time, reflecting the dynamic nature of the business and the collaborative approach of a small Marketing team.

SKILLS AND COMPETENCIES

• Qualifications & Experience:
o Bachelor’s degree in marketing, digital marketing, or a related field.
o 2–5 years’ experience in digital marketing, with proven success in managing campaigns, website content, and social media for a business or within an agency.
o Experience working in a multi-disciplinary, multicultural, and international environment.

• Technical Skills:
o Proficient in WordPress: Demonstrable experience in managing, updating, and optimising WordPress websites, including content creation, plugin management, and troubleshooting.
o Proficiency in digital marketing platforms and tools (Google Analytics, Meta Business Suite, LinkedIn Campaign Manager, Mailchimp, Hootsuite, Canva, etc.).
o Strong understanding of SEO, SEM, PPC, and website optimisation.
o Experience with CRM systems (Dynamics or similar).
o Skilled in social media management, including both organic and sponsored campaigns (LinkedIn, X and TikTok).
o Ability to create, edit, and adapt digital content and copy for different audiences and channels.
o Familiarity with digital advertising, A/B testing, and campaign optimisation.
o Competence in using AI-powered tools for content generation, analytics, and workflow automation.
o Basic knowledge of HTML/CSS and website troubleshooting is an advantage.

• Analytical & Strategic Competencies:
o Strong analytical skills: ability to interpret data, track key marketing metrics, and prepare actionable reports.
o Experience in competitor analysis and market research to inform digital strategy.
o Ability to use insights to optimise campaigns and recommend improvements.
o Project management skills: capable of managing multiple projects, deadlines, and budgets.

• Core Competencies:
o Creative Thinking: Able to translate complex ideas into compelling digital storytelling and campaigns.
o Analytical Skills: Strong ability to interpret data, track key marketing metrics, and prepare actionable reports.
o Attention to Detail: Ensures accuracy and consistency in all digital brand applications.
o Communication: Excellent written and verbal skills for digital comms and external brand messaging.
o Collaboration: Comfortable working in a small, agile team and partnering with cross-functional stakeholders (including IT and Information Security).
o Adaptability & Flexibility: Willing and able to take on varied tasks, respond to evolving business needs, and thrive in a dynamic, fast-changing environment.
o Initiative & Proactivity: Demonstrates a self-starting attitude, actively seeks out opportunities for improvement, and is confident in proposing and implementing new ideas and solutions, even when processes are not yet fully established.
o Organisational Skills: Able to multitask, prioritise, and work under pressure.

• Values & Personal Attributes:
o Commitment to Mount Street’s values and brand ethos.
o Driven, flexible, and reliable with a positive and proactive attitude.
o Passion for continuous learning and self-development, including embracing new technologies like AI.
o High energy and resilience under pressure, with the ability to multitask and prioritise effectively.
o Integrity and professionalism in all interactions.
o Enthusiastic about contributing to a collaborative team environment.